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How to communicate effectively on Instagram

It's a big mistake to think that communicating on Instagram requires no thought at all. 

Millions of brands are using the social network, but some are not doing so in the right way, and therefore not achieving the desired results. 

In this article, we show you how to take advantage of Instagram's many features so you can communicate in the right way.

Why communicate on Instagram?

Instagram is an image-centric social network. High-quality content helps develop brand image, brand awareness and e-commerce sales. 


According to a study by Hootsuite, 200 million users visit at least 1 company profile a day. It's therefore in your interest to implement a social media strategy and communicate on Instagram to develop your business.

7 tips for communicating on Instagram

  1. Defining a social media strategy
  2. Create an attractive profile 
  3. Using an editorial calendar 
  4. Use hashtags 
  5. Pushing for action 
  6. Interacting with users 
  7. Analyze performance

Defining a social media strategy

Establishing a digital strategy is the first step before taking the plunge into social networking. Without it, your community management won't be focused and your actions won't be very effective. To avoid this, here are 7 points to work on to establish a good social media strategy : 

  • Study the persona ;
  • Setting goals ;
  • Define the message to be communicated ;
  • Defining an editorial strategy ;
  • Use the right technologies ;
  • Analyze performance indicators ;
  • Identify resources.

Create an attractive profile

When Instagram users discover one of your posts and like it, they're likely to check out your profile. Therefore, it' s essential to make your profile attractive, so as to capture users' attention and make them want to subscribe. 

At a glance, Internet users should be able to understand the type of content you offer on your profile, which acts as a showcase for your company. To this end, here are a few tips:

  • Structure your biography with emojis; 
  • Highlight important information (opening hours, address, etc.);
  • Add your important links ;

In your Instagram bio, you can only add one and only one link. If you have several links that are essential to your business, you can use Linktr.ee. 

This easy-to-use tool lets you combine several links into one!

In your biography you'll have a Linktr.ee link, and when a user clicks on it, they'll have access to all your other links.

Using an editorial calendar

Establishing an editorial schedule is one of the 8 steps to getting started on social networks. 

An editorial schedule is defined over 1 month, giving you a clear vision of your content and saving you time. 

The winning duo is to create an editorial schedule on a tool such as Trello and plan your posts via buffer or a social media agency.  

Use hashtags

Hashtags on Instagram are the equivalent of keywords on search engines. 

They are used to group together posts on the same themes and will help you gain visibility and, consequently,more subscribers !

Instagram allows you to use a maximum of 30 hashtags per publication. Using between 10 and 12 is a good way of communicating with your target audience. What ' s more, the hashtags you use must relate to your business and be relevant. 


To find consistent hashtags, you can conduct a study of the hashtags used by your competitors and partners. You can also use a hashtag generator like Sistrix and then check their relevance on Instagram.

Pushing for action

If you're on Instagram, then your target audience is also on the network. So Instagram is an excellent way for you to achieve your digital presence objectives. 

Whether you want to drive traffic to your site or increase your sales, there are several ways to get your subscribers to take action: 

  • If you have more than 10K subscribers, stories offer you the possibility to add links ;
  • As mentioned above, biography links are very important (blog links, e-commerce links, etc.);
  • Depending on the theme of your posts, you can insert a link at the bottom of your publication and encourage subscribers to click to find out more; 

Instagram shopping is one of Instagram's latest features that lets users buy your products by clicking a button on your content...

Interacting with users

Interaction, interaction and interaction... That's the element that will enable you to communicate well with your target audience on Instagram. 

To be able to communicate with your Instagram target and get to know them better, you'll be able to interact with them and ask them questions. In this way, you'll be able to offer highly relevant content.

 To do this you can :

  • Using story polls ;
  • Ask questions below your posts.

Analyze performance

If you have a professional Instagram account, you'll have access to a number of indicators that will let you know whether the actions you're taking on Instagram are bearing fruit. Here are the statistics for your Instagram account that you can analyze:

  • The impression rate, i.e. the number of times your content is viewed;
  • Number of recordings ;
  • Number of clicks ;
  • The number of visits to your profile...

Analyzing your performance is a step you shouldn't neglect, because it's based on the results you obtain that you'll be able to adjust your strategy.

 

In this article, we've presented all our tips to help you communicate effectively on Instagram. If you'd like more advice, please don't hesitate to contact our specialized coaches, who can help you with your social networking presence.